Few days ago, I went to Jusco Permas to get a pillow.

I found two identical pillow with different brand but are made with same material.
They offer almost identical touch and I can't really tell the difference.

One is sold at RM 100 but having a 50% discount. (after discount RM 50)
Another is sold at RM 49 with no discount.

What comes to my mind instantly is that buying the first pillow is the better choice.
You see, you're paying RM 50 for a RM 100 pillow.
More value for the same price!

The problem is that I have an evil twin living inside my brain.
He simply stops me from buying pillow one by shouting:
"HEY! You fool! Jusco is trying to fool you! The two pillows are so identical and they probably cost the same. Jusco is simply trying to push away pillow one by using that technique because you see.. maybe the pillow two is a better pillow."

So I scolded caocibai to myself and bought pillow two.

It's a good pillow anyway.