I very love Digi ads...especially the ducks so cute! But most important is Digi ads very creative if compare with others! Examples:

1. They use a color (yellow) to symbolize their brand since color easy remember by peoples....

2. Their main feature is "simple" so they use duck act as their spokesman which its very common animal+ also yellow color (match with their brand color)!

3. They no fix their ads,but use different techniques to present their spokesman! Create fresh taste and Digi plan is flexibles in public mind!

4. Why they don't use Chick which also yellow color? because they want show Digi is wide coverage since Chick cannot survive in sea/water!

5. Duck easy let peoples recal their childhood/family memory since when we child may bath or play with it! Than Digi show a good connection with their family!

P/S: But now celcom ads gradually show creative sense too! (Risk) ^^'